Colorful Nostalgia: A Look Back at the Popularity of Colored Toilet Paper in the 1950s and 1960s
Reviving a Retro trend ?
If you were born in the United States before the late 1980s, you probably remember the colorful toilet paper that was a common sight in bathrooms across the country. Pink, blue, green, yellow, and even lavender were just some of the hues that graced the shelves of grocery stores and drugstores. But why was colored toilet paper so popular, and where did it go?
The origins of colored toilet paper can be traced back to the 1950s, when it was first introduced as a novelty item. At the time, white toilet paper was the norm, and manufacturers saw an opportunity to differentiate their products by offering something new and exciting. People loved the idea of adding a pop of color to their bathrooms, and the trend quickly caught on.
By the 1970s, colored toilet paper had become a staple in American households. Manufacturers had figured out how to produce the colored paper without using harmful dyes, and they were able to offer a wide range of colors to suit every taste. But as the 80s approached, concerns about the environmental impact of the dyes used in colored toilet paper began to emerge. The dyeing process was found to produce toxic waste, and consumers started to question whether the bright colors were worth the environmental cost.
In response to these concerns, many manufacturers began phasing out their colored toilet paper lines in the late 80s and early 90s. By the turn of the millennium, colored toilet paper had all but disappeared from store shelves.
However, in recent years, there has been a resurgence of interest in this retro product, with companies like Renova leading the way.
Renova, a worldwide known company that first introduced black toilet paper in 2005, has since expanded its product line to include a range of high-quality and safe colored toilet paper options. Through their US distributor Roll-Lux, Renova now offers consumers a wide variety of colors to choose from, all with the same softness and strength as traditional white toilet paper.
As this niche market continues to grow, it’s clear that the appeal of colored toilet paper is still alive and well. Whether it’s for nostalgia, self-expression, or simply a desire for something different, colored toilet paper is a fun and unique way to add some personality to your bathroom routine.
In the end, the decision to use colored toilet paper is a matter of personal choice. While it may not be as common as it once was, there are still options available for those who want to add a bit of color to their bathroom routine. Whether you choose to go with a classic shade like pink or blue, or opt for something more modern like black or red, colored toilet paper can be a fun and unique way to express your personal style.